We are looking for an enthusiastic and detail-oriented Marketing Specialist to join our growing team. This role is someone looking to continue to grow their career in marketing and gain hands-on experience across a variety of marketing functions. You’ll be working directly in executing campaigns, creating content, events and trade shows, and working closely with customers and clients facing teams. The role will mainly focus on what’s known as the Demand Generation area of Marketing, handling all aspects of trade shows and events whilst generating and growing Frazier brand.
Key Responsibilities:
- Handle all aspects of start-to-finish trade show and events.
- Working directly with wider Marketing and Business Units to attract new business and grow.
- Frazier’s brand interest.
- Development and execution of marketing campaigns (digital, print, social, email).
- Coordinate and schedule social media posts across various platforms.
- Create marketing materials such as flyers, emails, and presentations.
- Update client collateral and create new communications.
- Event planning and direct support for trade shows, webinars, and other promotional events.
- Market research and competitor analysis.
- Track and report business KPIs.
- Assist with administrative tasks and other duties as assigned.
Qualifications:
- Bachelor’s degree in marketing, Communications, Business, or a related field.
- Strong written and verbal communication skills.
- Five years’ experience in related position.
- Familiarity with social media platforms (Instagram, LinkedIn, Facebook, etc.).
- Strong understanding of marketing principles and digital marketing tools.
- Proficiency in Microsoft Office (Word, Excel, PowerPoint); experience with Canva, Adobe Creative Suite, or similar is a plus.
- Highly organized with strong attention to detail.
- Willingness to learn and take initiative.
- Experience with CRM, Salesforce
Preferred (but not required):
- Multilingual – Spanish, French